Introduction
Human beings are social beings, where
each other needs an interaction and relationship preceded by a communication.
In the development of human life, the process of communication can be done directly
or indirectly (through gestures/symbols) is a very important role in the
continuity and development of good relations with the public (Hennessey
Jr & Bernardin, 2003). The
role of communication is very important for human beings, communication also
has a goal to achieve information to the public or a goal so that the message
conveyed can be understood, so that the purpose of the delivery of information
through communication can be achieved (Daryanto,
2011). It
takes skill to expand the relationship from the small circle of people you are
currently in to the large circle of people you will meet. This kind of skill
that guarantees will catapult your success in life (Walgito,
2010).
People and communication are one entity. Communication is inherent in
the human self, so we can not communicate (Sukmalana, 2007). The existence of
communication, because it is so attached to the human self is often unnoticed.
Human beings tend to assume that they have the ability to communicate. As a
result, problems that arise relating to communication, are often solved on
their own (Awe & Benge, 2017).
In studying
persuasive communication, understanding the philosophical aspects of persuasive
communication, it is strongly emphasized. This is considering that persuasive
communication, as well as other sciences, has three philosophical aspects of
science, namely the ontology aspect, epistemological aspect, and axological
aspect (Ubaidillah, 2020).
By understanding these three aspects of the philosophy of science, you
can distinguish the various sciences contained in the nature of human life. The
most important thing is that you will recognize the characteristics of Persuasive
Communication Science, and can make the most of it for the welfare of mankind (Sobur, 2000).
Aspects of ontology, concerning the question of what is studied by a
science, aspects of epistemology related to the question of how to obtain the science,
and aspects of axology related to the question of the use of the science (Ibrahim & Hamidah, 2017).
In conducting persuasive communication, we must understand the criteria
for persuasion responsibility, as Larson points out, that there is an equal
opportunity to influence each other, inform the audience about the purpose of
persuasion, and consider audience attendance".
Good communication is also indispensable in the world of voice-pulling,
especially for singers to attract the attention of their audience. Nowadays
there are many singers who use certain techniques in communicating with the
audience or audience to attract attention. Especially dangdut singers (Moleong, 2019). Dangdut is one of the
genres of music art that is developing in Indonesia. This form of music is
rooted in Malay music in the 1940s. In the evolution towards the contemporary
form now entered the influence of elements of Indian music (mainly from the use
of tabla) and Arabic (on bending and harmonization). The changing political
flow of Indonesia in the late 1960s opened the influx of strong western music
influences with the influx of electric guitars and also the form of marketing.
Since the 1970s dangdut is arguably mature in its contemporary form. As popular
music, dangdut is very open to the influence of other forms of music, ranging
from keroncong, langgam, degung, gambus, rock, pop, even house music.
The mention of the name "dangdut" is an onomatope of the
sound of tabla games (in the dangdut world called drums only) of Indian music.
Putu Wijaya originally mentioned in the May 27, 1972 issue of Tempo magazine
that the Indian song Boneka is a mixture of Malay songs, desert rhythms, and
Indian "dang-ding-dut". This designation is then summarized into
"dangdut" only and by the magazine is used to refer to the form of
malay songs affected by Indian songs. Contemporary dangdut has been different
from its roots, malay music, although one can still feel its touch. Orkes
Melayu (commonly abbreviated as OM, a term that is still often used for a
dangdut band) uses original musical instruments such as acoustic guitars,
accordions, tambourines, gambus, and flutes, even gongs.
Nowadays, many malay organs or orchestras are developing in Cirebon. The
musical style of this time still persisted until the 1970s, although at that
time there was also a major change in the Malay music scene driven by the Soneta
Group led by Rhoma Irama. Some names from the 1970s that can be called are
Mansyur S., Ida Laila, A. Rafiq, and Muchsin Alatas. The popularity of Malay
music can be seen from the exit of several Malay pop albums by the pop music
group Koes Plus in its heyday.
Dangdut singers today are not as it used to be that can be counted with
fingers, nowadays many women or men who work as dangdut singers because the
money can be quite promising. However, the competition is getting tighter,
therefore dangdut singers must have good communication techniques to attract
the attention of their audience so that he can continue to be trusted to
entertain the audience.
Dangdut music fans have many options offered, namely with singers who
can with all kinds of songs including tarling and pop songs. Many dangdut
pantura singers are now a trend or choice of society to be a figure displayed
to entertain in events such as weddings, circumcision, and events that are
lively. The dangdut tarling pantura singer is now phenomenal with the works
presented in songs that tell about her personal life and with her style of
language that can attract an audience (Ahmadi & Supriyono, 2008).
Super setar is one of the programs aired on Radar Cirebon Televisi that
airs live dangdut music entertainment with the support of the band Hadi n
Friends and brings singers dangdut tarling pantura. The dangdut tarling singers
who were brought in were local singers from Ciayumajakuning (Cirebon,
Indramayu, Majalengka, Kuningan).
Communication is what dangdut tarling pantura singers do in attracting
the audience to dance. With the aim of entertaining the audience, it is not
uncommon for singers to use persuasive communication techniques or with their
own language style.
Based on the care carried out by researchers at Radar Cirebon Televisi
showed that the communication techniques of the singers dangdut tarling pantura
to attract the interest of the dance audience is still very lacking. This can
be seen from :
1. The
level of enthusiasm, still low level of enthusiasm of the audience, this can be
seen from the song sung or the voice of the singer.
For
example: the songs performed are sad songs and from the voice of the singer that
is not interesting to hear.
2. Less active
to the audience, still kurannya singers who offer a choice of songs directly to
the audience in the studio.
For
example: the audience only becomes listeners of songs that singers bring.
Based on
the care that researchers did on Radar Cirebon Television the condition is
caused by:
3. Language
style, lack of invitation from singers to attract a dancing audience.
For
example: the singer is just silent there are no words of greeting to the audience
so that the audience is less sponged when the singer performs.
4. The
initial attitude of the singers themselves, singers are very obliged to always
give their best smile in front of all the audience.
Example:
there are singers who are just silent without giving a smile so that makes the
audience feel lazy to pay attention.
Based on the
background above, researchers are interested in trying to raise the issue as
the title of research that is "Persuasive Communication Singer Dangdut
Tarling Pantura To Attract Audience".
Method
The research method used in this research is qualitative
research with naturalistic method. Guba (1985) uses the name Naturalistic
Inquiry (naturalistic inquiry), because the prominent feature of qualitative
research is the way of observing and collecting data conducted in natural
setting, meaning without manipulating the subject studied (as is, natural).
The purpose of naturalistic research is to know the
actuality, social reality and human perception through their recognition that
may not be revealed through the promination of formal
measurements or research questions that have been prepared in advance.
Naturalistic researchers believe that to understand the most appropriate social
symptoms is if they are able to obtain supporting facts whose source comes from
the perceptions and expressions of the perpetrators themselves. The approach
used in this method is a descriptive approach.
Descriptive research aims to give an exact picture of the
state or development of an object of ongoing research.
Results and Discussion
Chapter IV contains the discussion of
data from and research results on persuasive communication conducted by singer
dangdut tarling pantura in Super Setar Program to attract the audience. After
that, this chapter will also describe what has been described in the previous
chapters and relate it to the results of the data collection that has been
obtained.
In this study, the selected informant is
Super Setar RCTV Producer who is fully responsible for Super Setar program, dangdut
tarling pantura singer who often guest star or performer and also Super Setar
audience both at home and in RCTV studio.
Super Setar itself is a program that
brisikan performances dangdut tarling pantura singers. And on the program, the
singer tried to invite the audience to participate in the singing he performed.
In each performance, the singers have their own persuasive way of communicating
to be able to attract the audience.
The informants that are the source of
the research data are contained in the following table
1. Persuasive Communication Singer Dangdut
Tarling Pantura
Based on
the observations and interviews of researchers, dangdut tarling pantura singers
do many ways to invite and invite the audience.
a.
Stimulus
Stimulus is
stimuli or encouragement, so the stimulus element in the SOR is a stimulant in
the form of messages or content and statements.
Based on the
results of interviews that have been conducted by researchers, it is known that
dangdut singers begin their action on stage by saying hello. Afterwards, they
try to throw out sentences that are light but can entertain the audience.
"When I go
on stage, I always start by saying hello. Afterwards, in Cirebon language, I slipped
greetings to the loyal audience. Like titip salam kanggo mamae Ani, balike gawa
duren jeh." (the result of an interview with Nunung Alvi, Singer Dangdut
Tarling Pantura).
Not only that,
another stimulus performed by dangdut tarling pantura singers is to invite the
audience to join in singing and to the stage. At least to shake things up.
"In the middle
of singing also to be more familiar with the audience, I try to invite, let's
join, rocking on stage." (interview with Wiwin Adelton, dangdut tarling
pantura singer).
Another stimulus
performed by the singer is to praise the loyal audience, to also dance and
sawer. In his communication, the tarling dangdut pantura singers also use
regional languages to be more familiar.
"If you
speak Indonesian, the nuances of the area can not, and less familiar with the
audience." (interview with Irma Airlangga, dangdut tarling pantura singer)
Including
dangdut singers like to ask the audience to sing together. After each song, the
singers like to ask the audience to request the song to be sung.
"If you ask
the audience to choose the song, it's a powerful way to get the audience to
join in." (interview with dangdut tarling singer Nunung Alvi)
In addition,
dangdut singers also like to give jokes in every pause between songs. This is
done as a way to reduce the middle and make the atmosphere familiar.
In addition to verbal
sentences, the singer also tries to provide movements that can keep the
audience interested. Like waving hands, smiling, pulling the audience to sway.
"Smiles
become the beginning of warmth and intimacy. It feels closer to the
audience." (the result of an interview with dangdut tarlingan singer, Irma
Erlangga).
But
unfortunately, not all singers can also interact well. The attention given by
some singers dangdut tarling pantura sometimes still less than maximum.
"Indeed,
the attention of the singers is still lacking. Some have invited the audience
to shake, or sing along. But there are also singers who are just engrossed in
themselves. He swayed but only for himself. Don't invite the audience."
(the result of an interview with Superstar RCTV producer, Ryan Haryanto).
Meanwhile, the
singers themselves, trying to wear attractive clothes, in order to get the
attention of the audience.
"I try to
wear eccentric clothes. It could be the model or the color. At least with the
most eccentric clothes, it can be interesting. But try not to be tacky."
(interview with dangdut tarling pantura singer, Nunung Alvi).
b.
Organisme
Organisms are
living bodies, already meaning human beings in communion terms. So that the
element of organism in SOR theory is the receiver (recipient of the message).
Based on SOR theory, what is meant by communion is the audience.
c. Viewer
In this study,
the audience was communion. They receive stimulus or invitations from singers.
In the implementation of Supersetar program, the audience is not only centered
on the audience that is in the studio. But it's also the audience that's at
home. Because, the Supersetar program itself is aired live on RCTV.
"Indeed
for those in the studio, usually people come alone, or indeed the audience is a
fan of the singers that we invite, so the studio is also crowded. Obviously,
every Supersetar program, we always bring an audience in the studio. (interview
with RCTV Supersetar producer Ryan Haryanto).
1.
Respons
A response is a
reaction, a response, an answer, an influence, an effect or a result. In SOR
theory, response is an effect. There are at least three things included in terms
of response. It is concern, understanding and acceptance.
Based on the results
of the research, it is known that the audience's response to the stimulus
performed by the singers is so diverse. Some do sway, just watch, until
indifferent.
According to one
of the informants, Bambang, some of the stimuli performed by dangdut tarling pantura
singers are very interesting indeed. The singer's gorgeous performances, plus
her melodious voice and enthralling sway make her feel at home to watch
superstar programs.
"Moreover,
singers often nyapa, use Cirebon language, continue on a cheap smile all. It's
good to see it. It's a good song, it's a beautiful singer. So it's good to
watch it." (the result of an interview with one of the superstar audience,
Bambang).
But there are
also those who just watch, but are not so interested in singing or even
swaying.
"I happen
to like the same song dangdut tarling pantura. So for me, whether it's what the
singer is like, or whether it's rocking or not, it doesn't affect me. While it's
a song he's playing that I like and his voice is melodious, that's enough."
(the result of an interview with one of the Supersetar viewers, Sukoco).
Various ways
that the singer did, such as greeting the audience, apparently got quite a good
response from the audience. In fact, one of the informants, Mama Mako is very
happy and enthusiastic because her name is often mentioned during Superstar events.
"His name
is often called, yes very happy. Moreover, the famous singers, kaya Nunung
Alvi, Diana Sastra. It's so fun." (the result of an interview with one of
the audience, Mama Mako).
But it seems
that not all the stimuli performed by the singer are welcomed by the audience.
There are even those who judge the various stimuli performed by dangdut
tarlingan singers quite saturated, even unpleasant. The performances of dangdut
tarling pantura singers are often considered tacky or inappropriate.
"Sometimes
curious to see, but after seeing it, it becomes lazy. The look, the clothes,
the wobbles sometimes like exaggeration. Keep going to sing like it for a long
time. Too long interacting with the audience. Whereas we're watching it will
want to see them sing." (result of an interview with one of Superstar's
viewers, Bahrudin).
a. Attention
Attention
differs from sympathy, empathy and communication although all three are closely
related in one's energy concentration. Attention is the activeness of raising
awareness of all the functions of the soul that are deployed in its
concentration to the goods of something both inside and outside the individual.
Attention is an activity that a person does in connection with the selection of
stimuli that come from his environment.
In this study,
the attention given by the audience to the invitation of the singers was so
diverse. Some give positive and negative attention. One of the informants,
Bambang gave his full attention when the singer performed.
"From start
to finish yes I noticed. My people love this program and dangdut fans.
Moreover, the singer is also interesting. It's a good song, it sounds good.
Pretty again." (The result of an interview with one of the audience,
Bambang.)
But some don't
pay their full attention. Some viewers of the program watched halfway or not
until it was complete.
"If the
singer's costume is polite, the sound is good, the talk is also good, yes I
watch it. But sometimes one singer is good, and the other is not. So a little
males also watch it. Sometimes when watching at home, I change the television
channel," (the result of an interview with one of the audience, Bahrudin).
The same is
sometimes felt by Sukoco. When invited by singers to sing or sway, he sometimes
hesitates.
"Sometimes
the invitation is also not appropriate. The singers' language is good, some are
not. So sometimes it makes me lazy. Continue to like most of the singers talk,
the ends even sing long." (interview with Bahrudin, one of Supersetar's
audience).
b. Understanding
Understanding is
the process of changing behavior is in fact the same as the learning process.
In this study, the singer tried to give understanding to the audience.
Understanding to sway or actively participate in super setar events.
"On stage
we also try to invite the audience to sway. The intention is to let the
audience understand what we mean." (the result of an interview with
tarling dangdut pantura singer, Nunung Alvi).
The performance
of the artist and the stage action of the audience is often incomprehensible to
the audience.
"Sometimes
I like not to understand the same meaning of singers rocking on stage like
that. Sometimes the shaking is also a bit excessive. That's why I'm lazy if I have
to shake." (interview with one of the informants, Bahrudin).
c. Reception
Acceptance is a
level of an individual's ability to receive stimuli well. According to Hurlock.
Based on the
results of this study, the audience's acceptance of the invitation of various
singers. There are some viewers who give a positive reception and there are
also viewers who give a negative reception.
One of the
informants, Mama Mako chose to dance immediately if there was a singer who
invited her to sway.
"I
immediately joined in dancing if there was a singer who invited me to dance or
just call. I would definitely go dancing with him and I would love a bonus
(called saweran money) if the singer performed a song that I liked and
melodious his voice".
But there are
also those who do not give a positive response. One of Bahrudin's audience was
rather annoyed to see the gesture shown by the singers dangdut tarling pantura.
"I don't
like the same looks that are too fun, sometimes like someone who dresses too
sexy. It's not really rocking either. He didn't see it as appropriate, so it
made me look at it and I just stayed home". (the result of an interview
with Bahrudin).
While Bambang
was interested in the singer dangdut tarling pantura.
"The singer
is very active so I am interested and interested in dancing". (the result
of an interview with one of the audience, Bambang).
2.
Obstacles Faced by Singer Dangdut
Tarling Pantura to Attract Audience
In attracting
the audience, the singers tarling dangdut pantura often experience obstacles.
From the results of interviews and observations of researchers on a number of superstar
program impressions, there are some obstacles experienced such as the type of
song, shame to the sound of a singer who is not good.
According to
Superstar RCTV producer, Ryan Haryanto, one of the obstacles to attracting the
audience is often experienced by new singers. They are still mostly embarrassed
and not used to singing to be aired on television.
"Maybe it
feels different singing on stage and in Superstar which is also broadcast. For
new singers sometimes they are nervous, so sometimes stiff want to invite the
audience. Usually just sing and shake yourself, without inviting the audience.
Even if they ask the audience, they are not maximal, because sometimes
deg-degan." (the result of an interview with Superstar RCTV producer, Ryan
Haryanto).
In addition,
sometimes the song chosen by the singer is also often an obstacle. Moreover,
the theme of the song chosen does not correspond to the moment of activity.
"For
example who carries a song melow or sad. Sometimes the audience is less
enthusiastic. The singer has been trying to attract interest from Pentonton and
sometimes pentontons don't respond well. (interview with Ryan Haryanto,
producer of Superstar RCTV).
The choice of language
style, is also one of the things that can determine the interest of the
audience. Ryan Haryanto said that sometimes the communication of the singers
with the penoton uses a language style that is not appropriate. The words used
were not appropriate, including the intonation of solicitations made by the
singers.
"Sometimes
singers also like to shout less clearly what it means. His inappropriate tone
or no greetings eventually made the audience less responding. They end up
saturated the audience." (interview with Ryan Haryanto, producer of
Superstar RCTV).
The audience's awkwardness and embarrassment to sway is
also an obstacle in itself. The singers had tried to sing and make an
invitation, but received no response from the audience.
"We usually invite, but sometimes there are also
embarrassed viewers. They don't end up. So yes we can't make much either. 'Ve
nyoba invite, but not responded. They are on average embarrassed, or because of
unusual sway. So it's a self-constraint." (the result of an interview with
one of the singers dangdut tarling pantura, Wiwin Adelton).
In addition, another obstacle to attracting the audience
is that not all singers have a fairly melodious voice.
"Yes his name is also a singer, we are selling
sound. So it's a pity that there are singers who accentuate rocking and
seduction movements but are not balanced with good sound quality." (the
result of an interview with dangdut tarling pantura singer, Nunung Alvi).
There is still a negative stigma in the community about
the singers dangdut pantura apparently also an obstacle for the singer to be able
to attract the audience. Sometimes there are spectators who want to sway but
are afraid to get a bad stamp from the surrounding community.
"Sometimes someone wants to shake, but is shy. Otherwise
it's a negative stamp. We also do not deny that there are still many negative
views about the�
singer dangdut
tarling pantura. That's why sometimes the audience is worried that joget with
us" (the result of an interview with dangdut tarling pantura singer, Irma
Airlangga).
3.
Minat Penonton Terhadap Penyanyi Dangdut
Tarling Pantura
The interest of the husband of a small child in the
direction that the concentration of attention to an object there is a hope of
pleasure. From the direction it is clear that the interest is as a
concentration or attention reaction to the object of what object or situation
preceded by the pleasure of the object towards it. The word Tidjan (1976:71).
"The audience's interest in this super star event
can be very big word this can be seen from the audience who are always present
in the studio at the time of the super star event also with the reting of the
audience at home is very high". (pictured with Ryan Haryanto, producer of
Superstar RCTV).
While in mataing, the audience's interest is diverse.
Some are active, some are passive.
"The interest of the audience in the studio is
really good, because there are some of the audience that I invite to dance and
the response is positive, join the audience to dance and sometimes like my movements
when dancing" (the result of the picture with dangdut tarling singer,
Nunung Alvi).
But it is different experienced by Irma Airlangga. When
he appeared on the program Super Setar, the audience was passive. There's an
invitation to try to be thrown, there's just a lot of sway coming.
"The audience I think is mediocre even the response
is very passive, at the time I took them to dance even some were silent.
There's also a wobble, but not much. Most of them are just looking but not
swaying. Whether you see it is like it or not."� (Pictured with dangdut tarling singer Irma
Airlangga).
In the eyes of Wiwin Adelton, the audience's interest in
swaying the Super Setar program is still not maximal. Even though the self has
tried to do things to attract attention and the audience sways.
"Sometimes
there are people who shake, sometimes there are also ordinary aja. Sometimes it
shakes a lot this week, but sometimes it's quiet. Yes to the truth. Whereas me
and the other coaches are trying to do it their way. Seducing and others are
also done."
4.
Persuasive Communication Analysis of
Tarling Dangdut Pantura Singer
Persuasive
communication is communication that aims to change or influence a person's
beliefs, attitudes, and behaviors so that they act according to what the
communicator expects. In this study, the singer attempted to influence the
Super Setar audience to sway. The singer tried to make various efforts so that
the audience of Super Setar interested to watch even sway to the rhythm of the
song.
1. Stimulus
Stimulus is stimuli or encouragement. The stimulus
element in SOR is a stimulant in the form of messages or content and
statements. The stimulus provided is expected to affect or change the behavior
of communion.
The communicator in the study was a singer giving the
audience a stimulus. The result is the participation of the audience in the
Program Super Setar. So that the audience is not only watching, but also
swaying.
Based on the results of existing research, the
researchers analyzed that the stimulus or stimuli performed by the singer were
different. There are singers who try to stimulate the audience before starting
to perform a song, while performing a song, or even attracting the audience to
sway. The way the singer conducts persuasive communication is one of the
determinants of the response from the audience.
But unfortunately, after the researchers did the
research, it was known that not all singers do persuasive communication
optimally. Most especially senior singers are no longer awkward to invite even
attract the audience in a polite way. But there are also singers who are still
shy. Shy to sway, timid to invite the audience and just sing for yourself. So
don't think about the audience's involvement.
2. Organisme
Organisms are living bodies, already meaning human beings
in communion terms. In this study the communion in question is the audience.
Based on the results of the research that has been done, it is known that the
Super Setar program does involve a lot of viewers. This audience becomes a mass
or target of singers to enliven the event, one of which is by swaying. Not only
the audience who are in the studio, in this study, the organism in question is
also the audience that is at home. Because, this Super Setar program is a show
that is broadcast on RCTV live or live.
3. Respons
A response is a reaction, a response, an answer, an
influence, an effect or a result. In SOR theory, response is an effect. There
are at least three things included in terms of response. It is concern,
understanding and acceptance.
Based on the results of the research that has been done,
the authors analyzed the responses given by the audience is not always
positive. In fact most viewers tend not to give a positive response. The
audience that gave a positive response were only those who really liked the
music type dangdut tarling pantura or indeed who are fans of one of the singers
dangdut tarling pantura..
a. Attention
Attention differs from sympathy, empathy and
communication although all three are closely related in one's energy concentration.
Attention is the activeness of raising awareness of all the functions of the
soul that are deployed in its concentration to the goods of something both
inside and outside the individual. Attention is an activity that a person does
in relation to the selection of stimuli that come from his environment.
When viewed from the above understanding, attention is a
phase in which communion determines its choice of stimuli.
In this study, the stimuli conveyed by the singer should
be able to attract the attention of the audience. But unfortunately, not all
the stimulus provided by the singer was able to attract the attention of the
audience. Some of the audience eventually began to pay their attention to the
singers on stage, but some chose to be indifferent.
The lack of attention of this singer indicates that
persuasive communication by the singer is not going well. The ways in which the
singer travels are not appropriate so that makes the audience lazy to see it.
If the singer has not received attention, then it is less likely to invite the
audience to sway.
b. Understanding
Understanding is the process of changing behavior is in
fact the same as the learning process. In this study, the singer tried to give
understanding to the audience. Understanding to sway or actively participate in
super setar events.
Based on the results of the study, persuasive
communication conducted by this singer apparently could not provide
understanding in the minds of the audience. In its application, there is still
a lack of involvement of singers with the audience such as providing responses in
the form of actions or behaviors towards the audience. There are singers who
only focus on singing and do not return to give responses to the audience who
want to be involved in the Super Setar program.
c. Acceptance
Acceptance is a level of an individual's ability to
receive stimuli well. (according to Hurlock). After collecting the research
data, the authors analyzed that few viewers could receive the audience's
stimuli well. Because, many penotnon who do not pay attention and give
understanding. In fact, it should be after the audience understands the message
conveyed by the singer, the audience will process and accept it so that there
is a willingness to act for the stimulus that has been received (behave). The
cause of the change in behavior depends on the quality of the excitatory
(stimulus) that communicates with the organism. This means that the quality of
communication sources such as credibility, speech style determines the success of
changes in the behavior of a person, group or society.
2.
The obstacles experienced by Singer
Dangdut Tarling Pantura
To attract the audience, the singers dangdut tarling
pantura also often experience obstacles. From the results of the research
obtained, these obstacles arise from the communion or the singer himself. The obstacles
experienced are mostly non-technical obstacles, and are sourced from the
singer.
Awkwardness, embarrassment or inappropriate means of
communication end up making the message or stimuli conveyed unable to be
digested properly by the audience. Not only that, the singer's vocal ability or
sound quality is often an obstacle. Because, some singers there are also who do
not have good sound quality.
There are still singers who only sell sway and dare to
wear open clothes is also an obstacle to attract the interest of the audience.
Singers who rely solely on rocking and daring to wear open clothes end up
producing a stigma that is not good in society. It eventually made people
rethink to join the dance.
3.
Audience Interest in Dangdut Tarling
Pantura Singer
Interest is a situation where a person has attention to
something and accompanied by a desire to know and learn more and prove it.
Interest is a rather settled tendency to feel interested in certain areas and
feel happy dabbling in that field.
From the explanation above it is very clear that interest
is a positive response of a person to something. But unfortunately, based on
the results of the research that has been obtained, the response from the
audience is not all positive. Even some viewers responded negatively. Among
them are some of the audience in the studio who when the new singers took to
the stage had immediately turned their faces and left the location because the
costumes worn by the singers were too excessive or fun. But by the time the
singer got off the stage she was back in the studio. There is also an audience
that just shut up and watch, he did not join the invitation of singers to dance
together.
This indicates
that the audience is less interested in following the audience's invitation.
These negative reactions indicate that the audience is reluctant to pay
attention even to sway with the singer. This negative reaction is caused
because the singer is not able to do persuasive communication well. So that the
message or stimuli that hedak delivered can not be received well.
